Recaps of #casesmc Miami and Brighton

Awesome sauce from CASE


Last week, the CASE Social Media and Community conferences took place in Miami, Florida and Brighton, UK. The conferences included a transatlantic panel. In three days, the #casesmc hashtag received almost 4,000 tweets. We’ve recapped the selected tweets from both conferences below.

#casesmc Miami, April 29 – May 1

#casesmc Brighton, April 30 – May 1

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6 things I’ve learned from my Facebook sabbatical

I’m outta here!

Earlier this month I deactivated my personal Facebook account for a minimum period of three months. As a frequent user (typically logging in/refreshing 5-6 times per day) this wasn’t a decision I took lightly.

I wanted to take a break for three reasons:

  • Personal use, especially through mobile app becoming increasingly impulsive, time-consuming and distracting
  • Advertisements served (especially right-hand column) increasingly irrelevant and dumb (60-70% of ads promoted Zoosk, a dating site because profile status was left at the default ‘Single’)
  • The ‘Secret Mood’ experiment a worrying sign of FB’s sketchy-at-best user communications

What I’ve learned, a month on:

  1. Leaving takes a lot of explaining to friends and colleagues (‘Why have you quit? What’s wrong?’ | ‘You work in digital marketing and have quit FB – are you mad?!’)
  2. Happiness levels have increased, stress levels have decreased – I’m no longer trawling through inane news stories, workplace moans or decoding subliminal status updates from loved ones *phew*
  3. Bumping into friends in the street is much more fun – we have *things* to catch up and talk about
  4. I still crave but cannot act upon that powerful ‘red button’ high
  5. Twitter is more productive – I can time manage my use and switch off much easier than FB
  6. Relying solely on FB’s news feed for ‘news’ can be damaging – one must interact with individuals outside this siloed echo-chamber – otherwise our brains will stay on autopilot

I will return to FB in September to try again. After seven years on the site, I want:

  • Focused and relevant ads, meaning I must provide more personal data to boost personalisation
  • Relevant content in my news feed, meaning I must audit my network accordingly.

I’m sure there’s a FB out there for me, but it’s clear users wanting an improved experience must make fundamental tweaks themselves.

Facebook Hilariously Debunks Princeton Study Saying It Will Lose 80% Of Users


Last week Princeton researchers released a widely covered study saying Facebook would lose 80% of its users by 2015-2017. But now Facebook’s data scientists have turned the study’s silly “correlation equals causation” methodology of tracking Google search volume against it to show Princeton would lose all of its students by 2021.

A Facebook spokesperson says “the report that Princeton put out is utter nonsense.” Indeed, it’s flawed throughout.

First, it makes a strained epidemiological analogy comparing Facebook to a “disease” that users eventually “recover” from. Facebook may be a massive drain on our attention that some people get sick of, but that doesn’t mean it actually operates like a virus. The researchers then use Myspace as an example of how users recover from a social network and abandon it as if it happened naturally. They make no mention of how Myspace was in fact killed by Facebook.

But the critical…

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